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Is It Time to Let Some of Your Customers Go?

In the current economy, most people are looking for the best possible deal out there. Before you cut price or reduce quality of service to save money, consider these points.

 

7 Steps for Employers to Comply with GINA

The new Genetic Information Nondiscrimination Act of 2008 recently went into effect. Find out how GINA applies to your business and what you need to do to be in compliance.

 One of the biggest challenges in organizing a mess is figuring out where to start. Without a game plan, you're likely to become overwhelmed and then nothing gets done. Use these five secrets to help you get started.

 

Create a Call to Action on Your Web Pages

You’ve penned the perfect headline for your web page. Your keywords are strategically scattered throughout pages of copy you refined for hours. You’re ready to grab your visitors’ attention and hold it all the way through to your sales pitch. But how much thought have you given to your final appeal—your call to action?

 

10 Ways to Make Your Web Site More Helpful

As a small business, it’s important to have contact with your customers. But some phone calls could easily be handled by your Web site--saving time for you and your customers. Here are 10 ideas for how to tweak your Web site to handle some routine calls.

Top 10 Ways Retailers Can Sell More This Holiday Season

Even though Black Friday has come and gone, there is still time for retailers to increase their chances of having a good holiday shopping season. Here are ten things you can do to boost your holiday sales in the remaining days before Christmas.

 

Is Perfectionism Holding You Back?

Perfectionism is a goal that, though admirable, is unattainable. And when you run your own business, striving for perfection can actually have a negative impact. Here's how perfectionism can hold you back and some tips for getting past it.

When Bad Things Happen to Good Business Owners

Running a business can be a thankless job. Customers having a bad day take out their frustrations on you, someone posts a nasty reply to one of your blog entries, or a dissatisfied customer shares their unhappiness about you with all their Facebook friends. Here are three tips to help you deal with negative feedback and criticism.

 

This is the time of year when people, including business owners, are most likely to contribute to charities. Unfortunately, scam artists are ready and waiting to take advantage of your generosity. Here's what you need to know to avoid having your contribution go to a not-so-worthy cause.

 

4 Strategies to Break Through the Holiday Marketing Noise

Big box retailers will use millions of dollars to flex their marketing muscle to bring attention to their products and sales over the holidays. It gives them a huge advantage over small retailers, but the little guys do have an equalizing arrow in their quiver: email marketing campaigns.

 

Protect Your Business from Credit Card Fraud

If you sell online or over the telephone, most of your sales are probably credit card transactions. Don't let credit card fraud turn your holiday sales season into a nightmare. Use these tips to spot fraudulent orders before it's too late.

 

7 Tips for Money-Making Postcards

Retailers know that postcards get read. But you don't have to be a retailer to put these easy-to-produce, low cost self-mailers to work. Here are seven tips you can use to create a money making postcard.

Email Newsletter Design Guide

Ready to start sending your email newsletter but not sure how it should look? Use this email newsletter design guide to get started.

 

Disaster Protection: The Need for Small Business Continuity

The concept of planning for disasters, whether they are man-made or natural, just doesn’t come that high up on the radar during normal small business operations. But if a disaster strikes, your small business is much more likely to survive if you have an emergency preparedness plan in place.

 

Greed, Money, and Its Effect On Managing

It's true that money is a strong motivator for employees, but one thing it can't do is make people like their jobs. And if your employees don't like what they're doing, their performance will suffer. Here's how you can bring out the best in your employees and also have a positive effect on your bottom line.

10 Tips for Growing Your Small Business

As your business grows and matures, it's easy to lose sight of the practices that worked when you started your business. Here's ten point checklist to help you stay on track while you grow your business.

 

4 Secrets for Selling Value Instead of Price

Are your customers worried about price and not seeing the value of your product or service? Here are four secrets that can help you sell on value so that price is no longer an issue.

 


 

Common Myths about Going Green

Many businesses would like to go green, but get hung up on various excuses and misconceptions. Here are four main myths small businesses believe about environmental sustainability.

 

Shooting Incidents Remind Us of Workplace Violence Threats

The shooting at Fort Hood, Texas and a subsequent shooting in an office building in Orlando, Florida are a grim reminder that workplace violence is a very real threat. Here's what you can do to make sure your workplace is protected.

 

The 10 Most Common Publicity Mistakes

How's your publicity campaign going? Is the media ignoring your press releases? If you're trying to get news exposure for your business and not having any luck, you could be making one of these ten mistakes.

 

Why Hire Gen Y Employees?

Gen Y workers don't always make the best impression with employers, but that doesn't mean they won't make good employees. Actually, Gen Y employees are often loyal and hard working if you know how to manage them properly. Read more from Jason Ryan Dorsey, author of "Y-Size Your Business".

 

How to Be a Top-Earning Coach or Consultant

You know your stuff. You are an undisputed expert in your field. The few customers you've helped sing your praises. But that's the problem. There are still too few customers. What's the single most important thing you can do to build your business and grow your profits?

Click here for details >>

 

4 Easy Steps for Getting More Customers

By planning your business marketing well, you can get better results out of it. Here are four steps for increasing your customer base and sales without spending more money.

 

Protect Your Holiday Profits from Shoplifters

With the economy still struggling and the holiday shopping season upon us, shoplifters will be out in full force. Shoplifting by lone thieves is costly enough for retail establishments, but organized shoplifting costs store owners billions of dollars each year. Find out how to keep your holiday profits from literally walking out the door.

 

9 Sources of Business Financing

Looking for funding for your business? There are a wide variety of sources available, depending on your needs. Here's an overview of the most common types of business financing.

 

The Secret to Building Sales Confidence

Have you ever noticed when you're playing a game that the more you think about what you're doing, the worse you do? The same holds true for your salespeople, and for them, the pressure is always on - to make the sale, meet their goals, and get the commission. Here's how you can build sales confidence into your salespeople so they don't choke under pressure..

 

Run Your Entire Business with Free Portable Applications

These days, not only can you easily run your business from home - you can run it from just about anywhere - with the help of these free portable applications.

 

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