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Intelligent
List Building - Segment Your List &
Maximize Your Profits
by Deb LaQua
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Whether
you are using an online system such as an
autoresponder to manage your list, or just keep
names in an Excel spreadsheet, don't just settle
for a clump of names. If you build your list
through a number of avenues, and maybe through
different specific interests related to your
market, you want to know what those specific
interests are! And you want to use that
information to target your marketing and content
delivery.
Let's look at an example (you'll want to
substitute details from your market as you read
on): Jane has a travel-related site that focuses
on promoting the island of Roatan. She uses a
variety of methods such as writing articles,
Google Adwords, social networking, and
participating in related forums) to drive
traffic to her optin pages. She has a number of
targeted sub-markets:
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1.
Scuba divers. Her marketing links to an optin
page that offers a special report detailing the
10 best scuba diving spots.
2. Fishermen. Provides links to an optin page
leading to a video showing a 15 minute segment
of a bonefishing trip, highlighting the landing
of a huge bonefish; Plus a report on the 3 best
bonefishing guide shops.
3. Romance. Here the link is to an optin page
that offers a short report of the most romantic
spots to stay, the best ocean-view restaurants,
and so on. You get the picture, right?
Did you notice how she sends prospects to a very
specific page that speaks directly to their
interest? How she offers a bonus for opting in
to her list that is precisely of interest to
them? Don't waste this valuable interest-related
information by lumping these three groups all in
one list! Segment Your List and Presto!
Marketing Magic
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Instead,
segment your list. Indicate which area of
interest brought each person to your list. This
way you can send occasional diving reports and
some online underwater dive videos to list#1.
You can send a sequence of bonefishing tips and
recipes to the people on list #2. Or an
announcement of a new bonefishing tour company
that is having a big grand opening sale. And to
list #3? Are there new amazing restaurants?
Special honeymoon packages? Finally, you can
send general marketing info about Roatan to
people on all three lists. Information such as
the best airline to fly, island transportation
information, and so on.
Now you are providing each person on your list
with information that is of huge value and
interest. Results? Better service to your
prospect. More profits for you. The most
effective way to accomplish this is to rewrite
your autoresponder optin code to automatically
subscribe people to your main autoresponder when
they opt in on your targeted interest (special
offer) forml.
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